PPC Ads

PPC (Pay-Per-Click) advertising is a marketing approach that makes every ad spend count. It is mostly used in search engines and search platforms (such as YouTube, Google Search Ads and Google DIsplay Ads). It involves marketing your products to a defined audience, with an expectation that they click-through to your website, or other designated landing page.

PPC, or Pay-Per-Click, is an Internet advertising model

The model involves a strategy that lets you show your ads to an interest-based audience, but you only pay when one of the ads is clicked. It works best for traffic-generation campaigns, where you directly pay for people visiting your website, and you’re not charged until this is done.

Thanks to the fierce competition for visibility on search engine results pages, you may not appear in the first page of organic results.

However, with a well-executed PPC advertising strategy, you can pay to show your website’s links as ads in search results. PPC for Display Advertising also show your ads on websites with specific interest. Similarly, you have the option to only pay when the ad is clicked. You also have the liberty to set your budget to control costs, and use a handy analytics tool to track the performance of your campaigns.


Search networks offer immense opportunities to reach billions of their users, signalling a ready market for your PPC strategy. PPC boost the visibility, revenue and the growth of your business, while keeping the costs low.

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